It was started by Gemma Shiel back in 2001 with hand screen printed tee's and a market stall in East London and is now available in more than 150 stockists, including Sheffield, Leeds and Nottingham.
It does women's, men's, accessories and other random bits and bobs - great for a present and even better for treating yourself (like I did when I visited the Carnaby Street store last week when visiting my friend in London)
This is just an example of the range on offer - but you have to see the website for yourself http://www.lazyoaf.co.uk/
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